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President shows example

The President of our school, Ms Riitta Konkola, has recently started to tweet (@RiittaKonkola). That gave me the idea to have a look at the current Twitter accounts of Helsinki Metropolia University of Applied Sciences. 

Accounts of various functions

Below are the accounts I found by the Twitter search using “metro” and few other accounts I know are maintained by Metropolia staff.

Metropolia Twitter accounts 6.2.2014

Metropolia Twitter accounts 6.2.2014

Activity varies

The activity of the accounts varies e.g. according to the resources invested in it. Some accounts have more people producing content than others.

Some projects in Metropolia have used Twitter and when the project finish, the account gets silent. The same may happen, if an active member leaves a Twitter production team.

Depending on the profile of the account, it takes more or less time to produce tweets on a regular basis. You may

  • tweet your own messages and links
  • re-tweets from other accounts
  • automated tweets from e.g. Facebook or Paper.li

Apart from the automated tweets from Paper.li, it takes time both to construct own tweets and find tweets worth re-tweeting. Even the automated tweets from Facebook have to be created first – of course it may be another team doing that.

Continuity – case @MetroCareer

While working for the Career Services I launched @MetroCareer in 2010. I collected accounts on few lists to showcase job searching and recruiting related tweets, made two digipapers out of the tweets @MetroCareer followed by Paper.li and re-tweeted about job searching and recruiting. 

@MetroCareer is still the second followed account of the school, even if it was silent for almost 3 months after the termination of my work contract in last October.

When I came back to Metropolia in last November, I got a new interest in @MetroCareer eventhough my position is no longer in Career Services. At the moment we are three interested metropolians “unofficially helping out”: Ms Louise Stansfield from Business School (@Finnfield), Ms Milla Hakkarainen from Alumni Relations (@Millalaa) and yours truly. 

It’d be great to see @MetroCareer continue with proper resources – Twitter is great add to the customer service palette.

Twitter, @MetroCareer 6.2.2014

Twitter, @MetroCareer 6.2.2014

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Related:

@MetroCareer

@Finnfield
@Millalaa
@RiittaKonkola

Paper.li: The Metropolia Career Daily
Paper.li: The Jobs in Finland Daily

Metropolia: Management Group

On Second Thought: How To Network Using Twitter And Facebook?
On Second Thought: Social Media On University Homepages In Finland
On Second Thought:
Fired! What Does A Social Media Enthusiast Do? 

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Statistics on Google url shortener http://goo.gl/iB1KvJ+

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2013-9-30 Office décor. Edited with G+ Edit & ipiccy, CC BY Tiina M Niskanen)

Photo: Office décor. Leppävaara, Espoo, Finland 30.9.2013
(Edited with G+ Edit & ipiccy,
CC BY Tiina M Niskanen)

First hand experience

I can’t say about what other people would do, but here’s some first hand experience from few months ago.

My contract at the Career Services was terminated last October after 15 years of service as the result of general co-operation negotiations in the Helsinki Metropolia University of Applied Sciences.

Openness: theory and practice

I had been pondering a good deal about privacy issues when entering the social media sphere – both on personal and professional level.

I had also got familiar with the idea of openness as a part of work processes, as a way to achieve enriching encounters with colleagues and beyond.

I had fallen in love with concepts like serendipity, iterative processes and agile development.

The only way I could think of handling the pink slip, was to tell openly about the situation and hope it leads to new openings.

Walk the talk – online and in real life

Pretty soon after I got the news that I won’t be needed at the workplace anymore, I started to inform all relevant parties both online and in real life. Below is quite a long list – I wonder if I’ve still forgotten something.

On duty

  • social media
    • Facebook
    • Google+
    • Twitter
    • xTune
    • Yammer: Metropolia, Finnish Universities and a project network
  • other
    • colleagues on phone and face to face
    • automatic replies to email: personal & team 
    • emails to network connections: Finnish Career Services Network, steering group of the nationwide Jobstep.net 
    • removing eg my name and contact info from the company website – sort of negative informing

Off duty

Results

I got a heart warming amount of kindness, support and job tips after I came out with my situation.

Can’t say it’s all due to my openness, but in less than two months I was back at work.

Funnily enough, I got a 10 months fixed term contract from my former employer as a Programme Coordinator for the Faculty of Welfare and Human Functioning.

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Related:

Metropolia: Career Services
Metropolia: Faculty of Welfare & Human Functioning

xTune
Yammer

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Statistics on Google url shortener http://goo.gl/lbvejA+

Since I work in a University of Applied Sciences and I’ve been interested in social media, I’ve wanted to get an overview of the social media usage on the Finnish university homepages. Inspired by the crowdsourced book by the activists around SomeTime2013 event about the state of social media in Finland, I finally decided to have it a go.

To get the data relatively quickly, I just checked the main pages, even though I knew that sometimes there would’ve been more examples deeper in the structure, eg on Library or Career Services pages.

Universities of Applied Sciences (UAS)

All but one UAS had some social media application on it’s homepage, the UAS that had most, had five.

The most popular social media applications used was Facebook: 25/26 UAS had it on their main page. Almost as popular was YouTube (19/26) – blogs (12/26) and Twitter (12/26) less so.

The range was quite wide: 11 different applications or formats (blogs, wiki). About half of the applications (Flickr, Instagram, LinkedIn, Pinterest, Vimeo, VKontakte, wiki) were used only by one UAS.

2013-05-25 Social media on Finnish university homepages

UAS: Social media applications on the main page 24.5.2013 (Centria added 25.5.2013)

Universities

All universities had at least one social media application on it’s homepage, the one with most had six.

The most popular was Facebook (17/18 had), then came YouTube (13/18) and Twitter (12/18).

Universities had narrower range of applications than UAS: only seven. Flickr and Pinterest appeared only on one page each, LinkedIn on 3 pages and 4 had blogs.

Universities: Social media applications on the Finnish main page 24.5.2013

Universities: Social media applications on the main page 24.5.2013

Social media has come, but is it to stay?

I made a similar check in 2011 and there were much fewer mentions of social media then. I may have a closer look at the raise some time later.

It’s interesting to see, how the schools invest in the use of social media now that there are big funding cuts at least on the UAS sector. Even if the applications are free, the active content creation, curation and community management requires time and staff. Will the social media experiments melt away like spring ice, when the climate change?

Spring shore. Laaksolahti, Espoo, Finland 28.4.2013 (Edited with Picasa's Creative Kit: Rotation, exposure, colours, Reala 400, Lomo-ish & watermark, CC BY Tiina M Niskanen)

Spring shore. Laaksolahti, Espoo, Finland 28.4.2013
(Edited with Picasa’s Creative Kit: Rotation, exposure, colours, Reala 400, Lomo-ish & watermark,
CC BY Tiina M Niskanen)

Edit: Centria added to the UAS list afterwards on 25.5.2013, the numbers in the text corrected accordingly.

Edit 2: The University of the Arts Helsinki started 1.1.2013, the founding agreement was signed 15.11.2011.

Edit 3: Took out the word “Finnish” from few places, since the main page for Swedish schools is in Swedish.

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Related:

Metropolia UAS, News: Metropolia Initiates Information and Consultation Process

Ministry of Education and Culture, Finland: Polytechnics aka Universities of Applied Sciences

Ministry of Education and Culture, Finland: Universities

SomeTime2013

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Edit 23.7.2013: Statistics on Google url shortener http://goo.gl/QnVTW+

Content CC BY Tiina M Niskanen

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