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President shows example

The President of our school, Ms Riitta Konkola, has recently started to tweet (@RiittaKonkola). That gave me the idea to have a look at the current Twitter accounts of Helsinki Metropolia University of Applied Sciences. 

Accounts of various functions

Below are the accounts I found by the Twitter search using “metro” and few other accounts I know are maintained by Metropolia staff.

Metropolia Twitter accounts 6.2.2014

Metropolia Twitter accounts 6.2.2014

Activity varies

The activity of the accounts varies e.g. according to the resources invested in it. Some accounts have more people producing content than others.

Some projects in Metropolia have used Twitter and when the project finish, the account gets silent. The same may happen, if an active member leaves a Twitter production team.

Depending on the profile of the account, it takes more or less time to produce tweets on a regular basis. You may

  • tweet your own messages and links
  • re-tweets from other accounts
  • automated tweets from e.g. Facebook or

Apart from the automated tweets from, it takes time both to construct own tweets and find tweets worth re-tweeting. Even the automated tweets from Facebook have to be created first – of course it may be another team doing that.

Continuity – case @MetroCareer

While working for the Career Services I launched @MetroCareer in 2010. I collected accounts on few lists to showcase job searching and recruiting related tweets, made two digipapers out of the tweets @MetroCareer followed by and re-tweeted about job searching and recruiting. 

@MetroCareer is still the second followed account of the school, even if it was silent for almost 3 months after the termination of my work contract in last October.

When I came back to Metropolia in last November, I got a new interest in @MetroCareer eventhough my position is no longer in Career Services. At the moment we are three interested metropolians “unofficially helping out”: Ms Louise Stansfield from Business School (@Finnfield), Ms Milla Hakkarainen from Alumni Relations (@Millalaa) and yours truly. 

It’d be great to see @MetroCareer continue with proper resources – Twitter is great add to the customer service palette.

Twitter, @MetroCareer 6.2.2014

Twitter, @MetroCareer 6.2.2014




@RiittaKonkola The Metropolia Career Daily The Jobs in Finland Daily

Metropolia: Management Group

On Second Thought: How To Network Using Twitter And Facebook?
On Second Thought: Social Media On University Homepages In Finland
On Second Thought:
Fired! What Does A Social Media Enthusiast Do? 


Statistics on Google url shortener


I launched a Facebook page for Metropolia Career Services on 1st September 2010. About 1,5 years later on 1st of February 2012 the page reached 1 000 fans.

I haven’t done aggressive marketing or advertising for the page, it has been more in the spirit of guerilla marketing. Here’s what I’ve done:

  • I’ve had the page address on my email signature
  • I’ve forwarded the job ads from Facebook to intranet and added a tip in the end containing addresses for all social media applications I’ve created
  • I’ve sent few separate intranet announcements about social media in job searching
  • I’ve sent at least one message for Metropolia’s employer and student users via recruitment service

One of the few student comments on the page has been, that students are more interested in actual job ads than eg. referrals to general articles about how to apply for a job. So, even though the growth of my fan base hasn’t been enormous, I’m quite pleased with the growing number of new job ads.

2012-2-1 Facebook, Metropolia Career Services, 1000 fans



Facebook: Metropolia Career Services

Homepage: Metropolia Career Services – Career and Recruitment Service of the Finnish Polytechnics


Edit 10.3.2012: Statistics on Google url shortener


I have been attending to a short social media course this autumn.

We’ve had assignments both before and between the three course days, individual as well as in groups.

For the last course day we had to make a Pecha Kucha about our experiments and experiences during the course. I took the liberty of taking few flashbacks from my social media path in the beginning.

Here’s my first Pecha Kucha , haven’t presented it yet, so I don’t know how it works.

The course is organized fifth time by Helsinki Metropolia University of Applied Sciences and The Finnish Broadcasting Company YLE.



Sosiaalisen median koulutusohjelma Soma (in Finnish)

Jussi Linkola, Tarkkaamo: Pecha Kucha ja Google Presentation (in Finnish)


Edited 2.12.2011: Statistics on Google url shortener

Content CC BY Tiina M Niskanen

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