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President shows example

The President of our school, Ms Riitta Konkola, has recently started to tweet (@RiittaKonkola). That gave me the idea to have a look at the current Twitter accounts of Helsinki Metropolia University of Applied Sciences. 

Accounts of various functions

Below are the accounts I found by the Twitter search using “metro” and few other accounts I know are maintained by Metropolia staff.

Metropolia Twitter accounts 6.2.2014

Metropolia Twitter accounts 6.2.2014

Activity varies

The activity of the accounts varies e.g. according to the resources invested in it. Some accounts have more people producing content than others.

Some projects in Metropolia have used Twitter and when the project finish, the account gets silent. The same may happen, if an active member leaves a Twitter production team.

Depending on the profile of the account, it takes more or less time to produce tweets on a regular basis. You may

  • tweet your own messages and links
  • re-tweets from other accounts
  • automated tweets from e.g. Facebook or

Apart from the automated tweets from, it takes time both to construct own tweets and find tweets worth re-tweeting. Even the automated tweets from Facebook have to be created first – of course it may be another team doing that.

Continuity – case @MetroCareer

While working for the Career Services I launched @MetroCareer in 2010. I collected accounts on few lists to showcase job searching and recruiting related tweets, made two digipapers out of the tweets @MetroCareer followed by and re-tweeted about job searching and recruiting. 

@MetroCareer is still the second followed account of the school, even if it was silent for almost 3 months after the termination of my work contract in last October.

When I came back to Metropolia in last November, I got a new interest in @MetroCareer eventhough my position is no longer in Career Services. At the moment we are three interested metropolians “unofficially helping out”: Ms Louise Stansfield from Business School (@Finnfield), Ms Milla Hakkarainen from Alumni Relations (@Millalaa) and yours truly. 

It’d be great to see @MetroCareer continue with proper resources – Twitter is great add to the customer service palette.

Twitter, @MetroCareer 6.2.2014

Twitter, @MetroCareer 6.2.2014




@RiittaKonkola The Metropolia Career Daily The Jobs in Finland Daily

Metropolia: Management Group

On Second Thought: How To Network Using Twitter And Facebook?
On Second Thought: Social Media On University Homepages In Finland
On Second Thought:
Fired! What Does A Social Media Enthusiast Do? 


Statistics on Google url shortener

2012-03-24 Sticker figure

Photo: Sticker figure. Sello Leppävaara, Espoo, Finland 24.3.2012 (SOOC except for watermark, CC BY Tiina M Niskanen)

The elected are in public customer service and should be easily reachable. 

  1. The essence of social media is listening and discussing, not shouting your message in a traditional marketing way in a time limited campaign. To use the full power of social media, you should take it in long term use as a customer service tool alongside your phone and email.
  2. You’re promoting your services: your name should stick to people’s minds.
  3. If you plan to stay active in politics longer than just for the elections, you should not tie the name of your social media channel to a particular year or elections.
  4. If you are not sure, that you wish to profile yourself in a certain way for longer than just for the elections, you should not tie your social media channel name to a particular theme or slogan.
  5. If you wish to reach out for a heterogenic group and not send a message of limiting your communications to only one language, avoid using only one language in the name of your social media channel.
  6. Your social media channel should be as easily remembered as possible, avoid using multiple languages in the name of the channel.
  7. Take into account the technical limitations in your chosen social media channels. Eg currently you can change the name of your Facebook page only when you have less than 200 fans. This means usually, that a candidate can’t plan to change the year specific name of the page after the elections.

Did you already figure out, what my recommendation for a candidate usually is regarding naming their social media channels?

These were the first things I thought about after checking some Facebook pages of candidates running for the Espoo City Council in the coming municipal elections in Finland on 28.10.2012 .

For most part I’d  thought through these issues already when I helped a candidate in the Finnish Parliamentary Elections 2011 with her digital media campaigning (homepage, Facebook, Twitter, LinkedIn).


I had a screenshot chosen for this post of an old school friend’s politician page, but luckily enough I checked the copyright policy of Facebook first (should’ve asked for brand permissions to use a screenshot).



Facebook: Brand Permissions Center

Facebook: How do I change my Page name?

Facebook: Mika Levänen – Esteettömyysasiantuntija

Ministry of Justice, Finland: Municipal election on 28 October 2012

On Second Thought: Surprise for Facebook Admin Parliamentary Elections


Edit 16.1.2013: Statistics on Google url shortener

Content CC BY Tiina M Niskanen

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