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Since I work in a University of Applied Sciences and I’ve been interested in social media, I’ve wanted to get an overview of the social media usage on the Finnish university homepages. Inspired by the crowdsourced book¬†by the activists around SomeTime2013 event about the state of social media in Finland, I finally decided to have it a go.

To get the data relatively quickly, I just checked the main pages, even though I knew that sometimes there would’ve been more examples deeper in the structure, eg on Library or Career Services pages.

Universities of Applied Sciences (UAS)

All but one UAS had some social media application on it’s homepage, the UAS that had most, had five.

The most popular social media applications used was Facebook: 25/26 UAS had it on their main page. Almost as popular was YouTube (19/26) – blogs (12/26) and Twitter (12/26) less so.

The range was quite wide: 11 different applications or formats (blogs, wiki). About half of the applications (Flickr, Instagram, LinkedIn, Pinterest, Vimeo, VKontakte, wiki) were used only by one UAS.

2013-05-25 Social media on Finnish university homepages

UAS: Social media applications on the main page 24.5.2013 (Centria added 25.5.2013)

Universities

All universities had at least one social media application on it’s homepage, the one with most had six.

The most popular was Facebook (17/18 had), then came YouTube (13/18) and Twitter (12/18).

Universities had narrower range of applications than UAS: only seven. Flickr and Pinterest appeared only on one page each, LinkedIn on 3 pages and 4 had blogs.

Universities: Social media applications on the Finnish main page 24.5.2013

Universities: Social media applications on the main page 24.5.2013

Social media has come, but is it to stay?

I made a similar check in 2011 and there were much fewer mentions of social media then. I may have a closer look at the raise some time later.

It’s interesting to see, how the schools invest in the use of social media now that there are big funding cuts at least on the UAS sector. Even if the applications are free, the active content creation, curation and community management requires time and staff. Will the social media experiments melt away like spring ice, when the climate change?

Spring shore. Laaksolahti, Espoo, Finland 28.4.2013 (Edited with Picasa's Creative Kit: Rotation, exposure, colours, Reala 400, Lomo-ish & watermark, CC BY Tiina M Niskanen)

Spring shore. Laaksolahti, Espoo, Finland 28.4.2013
(Edited with Picasa’s Creative Kit: Rotation, exposure, colours, Reala 400, Lomo-ish & watermark,
CC BY Tiina M Niskanen)

Edit: Centria added to the UAS list afterwards on 25.5.2013, the numbers in the text corrected accordingly.

Edit 2: The University of the Arts Helsinki started 1.1.2013, the founding agreement was signed 15.11.2011.

Edit 3: Took out the word “Finnish” from few places, since the main page for Swedish schools is in Swedish.

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Related:

Metropolia UAS, News: Metropolia Initiates Information and Consultation Process

Ministry of Education and Culture, Finland: Polytechnics aka Universities of Applied Sciences

Ministry of Education and Culture, Finland: Universities

SomeTime2013

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Edit 23.7.2013: Statistics on Google url shortener http://goo.gl/QnVTW+

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Content CC BY Tiina M Niskanen

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