A kind business partner sent me an email with season’s greetings and a question: “By the way, do you have any literature reference about how to network using Twitter and Facebook – like creating followers, etc.”
Below is what I thought to answer, since there’s so much information available online already (I’m sure there are books, too, but the most recent changes in social media you can’t find in them).
- Create quality content.
- Follow those, who you wish to follow you (“first give, then expect reward”).
- Participate in relevant discussions sharing your insights and expertise.
- Talk the language of your target group, without sounding phony or condescending.
- If you have money to spend, try out Facebook’s targeted ads.
- You’re probably not only after quantity (big but passive audience), but after quality (engaged quality following) – act accordingly.
- Community management requires time and thought – done well, even more so.
Now that I think of it, I’ve been thinking the question from the point of view of a brand or business. Most ideas apply to personal networking, though – just leave out point 5 and replace “community” with “relationships” in point 7.
Social Media Examiner: Top 20 Social Media Marketing Articles From 2012
Edit 16.1.2013: Statistics on Google url shortener http://goo.gl/aeguG+