Many people put high value to the Circles feature in Google+, because that helps them separate their different audiences. And not all of them are marketers after cheap channels for targeted ads.

Inbound vs. outbound

For me it’s not so much about choosing for whom I wish to speak to, but rather from whom I wish to hear from. It’s more about filtering the inbound stream, not the outbound.

I’ve seen already one comment about a “spam follower” also in Google+, but the comment was without any elaboration as to why the following was interpreted as spammy (see my previous post “Spamming Evolves – To Block Or Report On Twitter?“).

Sending vs. receiving

One recent blog comment* had an idea about how Circles help with communicating in different languages separately. This sounded good at first, but soon my thoughts went along on another path. I realized I’d like to be in control more as a message receiver, not so much as a sender.

As a sender, I’ll probably post in Google+ mostly in public (just like I’m used to do in Twitter) and leave it up to readers to filter their stream as they feel fit.

As a receiver, I could use the circles for e.g. language learning purposes: if I’d like to brush up my Chinese, I could check my Chinese circle. I could also check my company circle to hear what my colleagues have on their mind.

Inclusion vs. Exclusion

I wouldn’t like to be filtered out just because the writer didn’t know that I can Zulu language and left me out of his Zulu circle. But I understand, that there are still countless other reasons why I could be filtered out.

Private separation vs. public serendipity

I welcome new ways to filter the information stream. The separation process may well be private like with Google+ Circles (people don’t know each others circles), even though I already got used to public Twitter lists.

I also welcome public spaces, because I wish to leave the door wide open for serendipity. After all, you never know who might be interested about your thoughts.

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Inspired by

* Six Pixels of Separation by Twist Image and Mitch Joel: The Social/Anti-Social Network

Google+

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Edited 2.12.2011: Statistics on Google url shortener goo.gl/uBv8d+

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